The word back from the client was: “We love it.”
An entire website about stunning architecture, all made from glass? I liked the sound of that and I was lucky enough to write great swathes of copy for it.
The editor Beren and I planned this feature meticulously, focusing on the 1980s and arguing a great deal about just which posters should go in. I won out on the likes of The Dark Crystal and Raiders of the Lost Ark, while he insisted on Willow and Big Trouble in Little China.
As the editor, I developed feature ideas, commissioned and wrote articles, and worked closely with a team of fantastic designers, photographers and illustrators to produce something that ticked the right boxes for ASUS and its customers.
The editor wanted an article explaining what makes the unique creative duo Sofie Hannibal and Nan Na Hvass tick. What are their creative backgrounds and influences? How have their careers developed? How do they approach new projects? What has made them so successful?
Inside you’ll find advice on preparation, as well as recipes for wine, mead, cider, various beers, sparkling drinks, liqueurs and cocktails.
The brief was to write in a style that was light, accessible, interesting and, of course, accurate. In most cases, the trick was knowing how much detail to include so as not to baffle the casual reader with historical mumbo jumbo.
We tried our hardest to make sure that the coverage was accessible enough for people just coming into 3D, with more in-depth elements for the experts out there. I think we pretty much pulled it off.
This premium quality, 180-page publication positively wallowed in that whole area of brand identity and logo design.
The artist’s personality has to show through, along with what makes their work both relevant and unique. Potential clients want to understand a little bit about how the illustrator works, without being bogged down in technical detail.